19 October 2009

Advertisements are sexist.

Of late, i have taken to observing the storylines and plots and the analyzing the minds of creative agencies that come up with ad-spots for the junta.
I cannot but help notice that advertisements meant for women are so beautifully done. So much so that I wish why men should not use them. Be it the 'Dove therapy' or 'Pril dish wash concentrate' or even the personal hygiene products.
All of them focus on the strong points of the products and how each product provides more bang for the buck and why they are chemical free and next best thing to what nature has already created for you.
In a strong contrast, it makes me cringe at the sight of advertisements targeted at men. Almost none of them focus on feature or functionality. I'm being constantly told that women will literally undress and fall over me if i use one perfume or the reason to buy the new Suzuki motor cycle is for its snazzy flashy stickers!!!!! and i can do wheelies all the way to market if I buy Mahindra Rodeo scooter and again, women will fall for my hair gel if i use the latest wet and sexy product. Somehow you become macho and dive down the cliff in a jeep and get out unscathed after a cup of mountain dew or even worse, how cars will cringe at the sight of my new Hunk motor cycle because it looks like well. ahem.... a ..... a bull!

Whats wrong with these guys? They What happened to the days of "Fill it! Shut it! and forget it?" Why don't men get advertisements that are focused on the product features rather than on women and the primal instincts of men.

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